Our company was considered the first producer that exclusively produce our Talha Wines, certified by the CVRA – Alentejo Regional Wine Comission.
From the village of Marmelar, in the municipality of Vidigueira, Alexandre Frade, with 12 years old began to help his father, a sitter with his little farm, who, meanwhile, after having been an emigrant, had bought a tavern in Beja.
Later on, through their friendships and other producers, closely following the important work they were doing on the preservation of Talha Wine, mainly with the realization of VITIFRADES, a wine fairy in Vila de Frade - Vidigueira, and undertakes to stimulate a project that commercially valorizes Talha Wine, trying to help in the economic foundations of its preservation.
After a few experiences doing Talha Wine that began in 2011, in 2014 Alexandre Frade feeled that he must evolve in is knowledge and started to study deeper enology in the University in Beja. From that moment the conditions were created to fulfill the promise made to his friends from Vila de Frade, Following is passion and at same time honoring the memory of his father. One year after, 2015, the “ACV” started doing wine and they are better every year.
The vision that underlies this ACV project is based on three fundamental aspects:
1 – the deep millennial cultural in the region about the production and consumption of carving wines, specially these region of Vidigueira, Vila de Frades, Cuba and Alvito.
2 – The growth of “enotourism” in the world. The wine of carving can be a good reason for the foreigners to visit us and also a good reason for the portuguese sto come here to visit our cellar.
3 – Carving wines can not be made as massive product, so it will not compete with other types of wine by price, but as a different product, so it can be an opportunity for small producers to do a great wine and as revenue with it.
This is how we define our objectives:
1 - Characterize, consolidate and certify this vinification method used by the romans for more than 2000 years.
2 - To value this product economically, with added value for producers in Alentejo.
3 - To promote the product of wine by Talha, increasing the production and obtaining an adequate remuneration of all the stakeholders in the productive process, namely the small producers.